Livestorm or WebinarJam for a Marketing Agency's Events

Livestorm runs entirely in the browser, so a guest presenter you've never onboarded can join a session as a host from a link, with no app to install and no account to set up ahead of time. That matters when your co-presenter is a client's VP who agreed to show up twenty minutes before the invite went out, and you don't have time to walk her through software.

WebinarJam is built more around one core team running the same funnel repeatedly, and its host setup assumes that team, not a rotating cast of outside guests. It still works with a guest speaker, but the process leans on someone at your agency owning the technical side of the room every time, rather than handing real host controls to the client.

An agency running events for several retainer clients needs each one's registration page, branding and attendee report to stay separate, both so a client never sees another client's data and so you can hand over a clean report at the end of the month. Livestorm's workspace structure is built for exactly that kind of separation inside a single account.

WebinarJam's environment leans toward one brand running one recurring funnel well, which is the right shape if your agency is promoting its own retainer offer, but a weaker fit for juggling five different client identities out of the same login.

An agency usually runs two kinds of webinars: the pitch webinar that sells its own retainer, and the thought-leadership session it produces on behalf of a client. Those want different tools. WebinarJam and its EverWebinar engine are strong for the first job, an evergreen sales session that keeps recruiting new prospects into your funnel on autopilot while you're doing client work.

Livestorm tends to fit the second job better: a client-facing panel or Q&A that needs to read as an honest live event, with on-demand replays clearly labeled as recordings rather than staged to feel live. Running your own funnel on WebinarJam and client events on Livestorm isn't unusual for an agency doing both kinds of work.

When you run a webinar for a client, you still need proof of the value you delivered, and that means your own record of who showed up, not just a spreadsheet the client keeps to themselves. Both platforms sync registrant and attendance data to a CRM like HubSpot, but you have to build that connection deliberately so it lands in your agency's own pipeline, not only the client's.

Set the integration up before the first event, not after your third client webinar, when you're trying to reconstruct which sessions actually produced qualified leads for your retainer renewal conversation.

A nurture email sent the day after a webinar performs very differently from one sent a week later, and the gap is bigger than most agencies plan for. Average email open rates run around 35.6 percent¹, so how quickly and precisely you segment an event's attendee list before that first follow-up shapes whether it turns into a booked call or a message no one opens.

A webinar registration page is a landing page in every sense that matters, and the median landing page converts around 6.6 percent². If your agency is promising a client a certain registration volume from a promoted event, build your estimate around that kind of baseline rather than a number pulled from a best-case campaign.

Some agencies run every client event off the same login, the same registration template, and swap out a logo between sessions. It saves setup time in the short run and creates a mess the first time two client events overlap on the calendar, or a client's marketing lead asks to see their own dashboard and discovers it's mixed in with someone else's data.

The fix isn't complicated: give each client its own workspace or account from the start, even if it takes an extra twenty minutes during onboarding. It's much cheaper than untangling shared data after a client asks a question your team can't answer cleanly.

Before the next client event goes on the calendar, check these points:

• Give each client its own workspace, registration page and branding so no attendee ever sees another client's name or logo.
• Keep each client's attendee report separate, so the monthly handoff contains only that client's registrants and engagement data.
• Connect registrant and attendance data to your own CRM as well as the client's, so your agency keeps its own record of results.
• Confirm a guest host can join from a link before the event, so a client VP never needs a support ticket to enter the room.