Navattic vs Storylane for a Vet Client Portal Demo
A multi-hospital veterinary group's client portal usually handles appointment scheduling, medical records access, and prescription refill requests across every location. New clients transferring from another practice often don't know this exists until after their first visit, which means the portal isn't doing any work to win them over beforehand.
Veterinary groups have grown through acquisition more than most healthcare categories in recent years, which means a client portal tour often has to account for hospitals still mid-transition onto a shared system.
A pet owner calling about a routine matter, a refill or a reschedule, is usually looking for the fastest path to an answer, not a conversation, and a portal that quietly handles that faster than a phone call benefits the client as much as it benefits your front desk. For a group that has grown through acquiring smaller practices, a portal tour can also help set a consistent expectation across locations that previously ran on different systems and different habits.
Vendors Covered in this Article
Disclosure: We may earn a commission if you buy through some links on this page. It doesn't change what we recommend.
Work through this before choosing a platform
List the three tasks clients use the portal for most: booking, refills, and records access. Rank them by how often your front desk fields calls about each one. Build the tour around whichever ranks highest, since that's the task most worth showing rather than describing. If the ranking is close between two tasks, look at which one is more time-consuming per call for your staff to explain, since a task that's quick to explain on the phone may not be worth the effort of building a dedicated tour segment even if it's called about often.
Use a fictional pet profile, not a real client's animal
Create a placeholder pet name and generic appointment history for the demo. This keeps a real client's medical records out of a public-facing sales tool and avoids needing that client's permission to use their information.
Consistency across hospitals in the group
If every hospital in the group uses the same portal, one tour can serve the whole system's website and new-client materials. If a recently acquired hospital is still on a different system, hold off on a group-wide tour until the systems are unified, or clearly label which hospitals the tour applies to. During any acquisition period, it's worth checking in with the acquired hospital's own client base directly, since long-time clients of that hospital may have strong habits around calling a familiar staff member rather than using a portal, and a tour alone won't shift that overnight. Once systems are unified, revisit whether the earlier decision to hold off on a group-wide tour still makes sense, since a temporary caution measure taken during a transition is easy to forget to lift once the transition is actually finished.
Match the tour to the systems your hospitals actually use:
- If every hospital uses the same portal, publish one tour for the whole system's website and new-client materials.
- If a recently acquired hospital is still on a different system, hold off on a group-wide tour until the systems are unified.
- Alternatively, label clearly which hospitals the tour applies to.
- Have staff at more than one hospital confirm that the tour matches what their clients actually see.
What actually differs between the two platforms here
Both handle a portal-style interface, appointment calendars, records lists, refill request forms, reasonably well. The differentiator for a veterinary group is usually how fast your practice manager or marketing coordinator, who likely isn't a designer, can update the tour after a portal change, so weight your trial toward that person's actual experience using the editor. During your trial, have your practice manager attempt a small realistic edit, such as updating a screen after a minor portal change, rather than only judging the two platforms on how the finished demo tour looks on the surface.
A worked example: the refill request screen
Say clients often call asking how to refill a prescription without a new appointment. A tour segment showing exactly how a refill request gets submitted through the portal, placed on your prescriptions page, answers that question before the call happens. The same idea works for appointment rescheduling, another frequent call topic in most veterinary practices, and a group with capacity to build more than one tour segment should consider that one as a strong second choice after refills.
Handling hospitals still transitioning onto a shared system
During an acquisition transition, a hospital's clients may be using an older scheduling tool while the rest of the group has moved on. Label the tour clearly by hospital, or hold off publishing group-wide until the transition completes, so a client at a still-transitioning hospital isn't shown a portal experience they can't actually access yet.
Involving front-line staff in reviewing the tour
Front desk and veterinary technicians hear client confusion about the portal firsthand and often know exactly which screen trips people up. Have a staff member from at least one hospital review the tour before it goes live system-wide, since their perspective catches gaps a practice manager working from the back office might miss.
Deciding how much detail to include about pricing
Veterinary pricing varies by treatment, and sometimes by an individual animal's needs, in a way that's harder to represent cleanly than a fixed membership tier. Consider showing where pricing information lives inside the portal, such as an estimate request screen, rather than stating specific costs inside the tour itself, since a specific figure shown out of context can create a mismatch with what a client is actually quoted later.
What Good Looks Like
Good looks like one tour, built on a fictional pet profile, showing whichever portal task generates the most phone calls, kept consistent across every hospital that shares the same system.
Building The Capability (5-Stage Skill Ladder)
How to Get Started
Disclosure: We may earn a commission if you buy through some links on this page. It doesn't change what we recommend.
Frequently Asked Questions
Should each hospital location have its own version of the tour?
Only if the portal or booking process genuinely differs by location. If every hospital shares one system, a single group-wide tour is simpler to maintain and avoids showing clients inconsistent information.
Can this reduce the volume of refill-related phone calls?
It can meaningfully reduce calls from clients who didn't know the refill option existed in the portal, though calls involving a genuine clinical question about the prescription should still go to your team directly.
Who should own updating the tour after a portal change?
Whoever manages the client portal relationship day to day, usually a practice manager or client experience lead, rather than whoever happens to have design skills but less visibility into what actually changed.
About the numbers
This guide doesn't quote a sourced benchmark. Figures in it are estimates or general guidance, so check them against your own numbers.
Related Guides
A Referral Runbook for Multi-Hospital Veterinary Groups
A five-step runbook for mapping and tracking referral partnerships across a multi-hospital veterinary group, from groomers to pet owner referrals.
Two Ways to Track a Multi-Hospital Vet Group's Leads
Comparing two approaches to event tracking for a multi-hospital veterinary practice: a simple per-location setup versus a unified warehouse view.
A Pitfall Checklist for Veterinary Roll-Up Targeting
How multi-hospital veterinary groups can use 6sense or Demandbase to find acquisition targets and protect referral relationships, and mistakes to avoid.
Klaviyo vs ActiveCampaign for a Multi-Hospital Veterinary Group
A step-by-step setup for wellness reminders, retail sales, and referral coordination across a veterinary hospital group, without a HIPAA framework.
Wistia vs. Vidyard for a Multi-Hospital Veterinary Group
Rolling out video across several veterinary hospitals means solving for referring-vet relationships and pet-owner content separately. Here's a rollout plan.
Typeform vs Jotform for Veterinary Front-Desk Intake
New client forms get completed online, then retyped at the front desk. See how Typeform and Jotform can actually remove that double entry for vet groups.