Clear decision guides for B2B Media & Conference Operators
Straight comparisons of the tools you're choosing between, honest about where each one falls short. Where we quote a benchmark, we show its source.
15 guides for B2B Media & Conference Operators of 1,000
Building a Conference Page: Unbounce vs Instapage
A worked example of building a B2B conference registration page and a sponsor page in Unbounce versus Instapage for media and event operators.
Navattic vs Storylane for a Sponsor Portal Demo
How B2B media companies and conference operators can use Navattic or Storylane to show prospective sponsors their exhibitor and reporting portal.
Okendo vs. Yotpo for B2B Media and Conference Brands
A B2B media outlet or conference sells attendance and readership, not a shipped product. Here's what actually proves value for events and publishing brands.
Grin vs CreatorIQ for B2B Media and Conference Operators
B2B media and event businesses blend speakers, analysts, and sponsors into one creator-adjacent roster. Compare Grin and CreatorIQ for that mix.
Routing Conference Registration Data: Segment or RudderStack
A step-by-step look at wiring conference registration, sponsor leads, and webinar attendance into Segment or RudderStack for a B2B media company.
A Sponsorship Call After a Conference Announcement
A sponsorship inquiry after an announcement email is a high-value, low-volume lead. See how WhatConverts and CallRail track that kind of call differently.
Vista Social vs Sprout Social for B2B Conference Promotion
A step-by-step look at promoting a B2B conference or media property on social, and where Vista Social and Sprout Social differ across that calendar.
Livestorm or WebinarJam for B2B Publishing Events
B2B media and conference operators run multi-speaker panels and sponsor-funded webinars. Here's how the two platforms compare.
A Runbook for Filling Your Event's Exhibitor Floor
A runbook for B2B media and event operators using 6sense and Demandbase to fill exhibitor booths and sponsorship packages before the floor plan locks.
Klaviyo vs ActiveCampaign for a B2B Publisher Running Events
A worksheet for mapping your B2B publishing and conference registration funnel to decide between Klaviyo, ActiveCampaign, and HubSpot.
Semrush or Ahrefs for B2B Conference & Media Site SEO
A checklist for B2B media and conference operators choosing Semrush or Ahrefs to manage event pages, sponsor pages and registration conversion.
Affiliate and Referral Tracking for B2B Media and Event Businesses
A four-step runbook for separating sponsor deals from affiliate and referral partnerships at a B2B media, publishing or conference business.
Wistia vs. Vidyard for B2B Conference and Media Operators
A B2B media or conference business runs two separate video jobs: attendee session content and sponsorship pitches. Here's which tool fits each one.
Typeform vs Jotform for CFPs, Sponsor Forms and Badges
Call-for-papers decks, sponsor payments and badge-vendor deadlines all run through one form. See what actually breaks Typeform vs Jotform for events.
Sponsorship Prospectus Pitfalls: Gamma vs Beautiful.ai
A checklist of common mistakes B2B media and conference operators make when building sponsorship prospectuses in Gamma or Beautiful.ai.