Guides for every industry

Clear decision guides for Digital Marketing & Performance Agencies

Straight comparisons of the tools you're choosing between, honest about where each one falls short. Where we quote a benchmark, we show its source.

Executive guides for Digital Marketing & Performance Agencies

15 guides for Digital Marketing & Performance Agencies of 1,000

Landing Page Builders & Conversion Rate Optimization (CRO)5 min read

Unbounce or Instapage for a Multi-Client Agency?

A decision guide for agencies picking between Unbounce and Instapage: client volume, white-label reporting, and who should build the pages.

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Interactive Product Demos & Buyer Enablement4 min read

Navattic vs Storylane for a Client Reporting Demo

How a digital marketing or performance agency can use Navattic or Storylane to show a prospect its reporting dashboard before the first meeting.

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Customer Reviews, Social Proof & Advocacy3 min read

Okendo vs. Yotpo When You're an Agency, Not the Brand

A marketing agency has two different review questions: what to recommend for a DTC client, and what to do for the agency's own testimonials. Here's both.

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Influencer Marketing & Creator Management3 min read

Grin vs CreatorIQ for Agencies Running Client Creator Programs

Agencies run creator programs for several clients at once. Compare how Grin and CreatorIQ handle permissions, reporting rollups, and client walls.

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Customer Data Platforms & Event Streaming (CDP)3 min read

Segment vs RudderStack for Agencies Running Client Data

How a performance marketing agency should weigh Segment against RudderStack when the customer data platform has to serve several clients, not just one.

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Marketing Lead Attribution & Call Tracking4 min read

WhatConverts vs. CallRail: Call Tracking for Agency Retainers

Compare WhatConverts and CallRail for agencies juggling several retainer clients: lead valuation, white-label reporting, and multi-client permissions.

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Social Media Management & Multi-Channel Publishing4 min read

Vista Social vs Sprout Social: Software for Agency Client Rosters

How Vista Social and Sprout Social compare on client workspace separation, approval portals, and reporting for agencies running several retainers at once.

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Webinar & Virtual Event Marketing3 min read

Livestorm or WebinarJam for a Marketing Agency's Events

See how Livestorm and WebinarJam handle guest hosts, multiple client brands and lead reporting, so your agency picks the right webinar tool.

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Account-Based Marketing & Buyer Intent3 min read

Running Account-Based New Business at a Marketing Agency

How a marketing or performance agency uses 6sense and Demandbase to find companies actively shopping for a new agency, and turn that into retainer pipeline.

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Marketing Platforms & Lifecycle3 min read

Klaviyo, ActiveCampaign, or HubSpot for a Marketing Agency

How a digital marketing or performance agency should choose between Klaviyo, ActiveCampaign, and HubSpot for its own lead generation and nurture.

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SEO & Organic Growth4 min read

Semrush or Ahrefs for Agency Client SEO Reporting

How a digital marketing agency should choose between Semrush and Ahrefs for white-label reporting, multi-client keyword sets, and paid-search data.

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Affiliate & Referral Partnership Platforms3 min read

PartnerStack or Impact for an Agency Running Referral Deals

A marketing or consulting agency earning referral commissions has a disclosure problem software vendors don't. Here's how to set up either platform correctly.

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Video Marketing & Hosting Platforms3 min read

Wistia vs. Vidyard for Agencies Managing Client Video Approvals

For a marketing or performance agency, the choice between Wistia and Vidyard usually comes down to client review workflow, not player features.

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Interactive Forms & Survey Funnels3 min read

Typeform vs Jotform for Agencies Running Client Forms

Agencies rarely need one form, they need forty. See how seat pricing, workspace limits, and client offboarding decide Typeform vs Jotform for agencies.

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AI Presentations & Pitch Deck Software4 min read

Client Deck Tools for Marketing Agencies: Gamma vs Beautiful.ai

Marketing and performance agencies weigh two very different tradeoffs when building new-business pitches and monthly reporting decks: speed or consistency.

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